26 min

E-commerce with Matt Bushby, Just Eat The Marketing Society podcast

    • Marketing

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never looked back.
Restaurants and entrepreneurs responded rapidly to the mass online migration, resulting in an avalanche of new food delivery services, and explosive growth for established players. But what’s next as companies consolidate, reflect on lessons learned, and strive for sustainable growth?
In this episode, Matt Bushby, Just Eat’s UK Marketing Director, speaks with McKinsey partner Bogdan Toma, and explains how the company’s customer and restaurant proposition, marketing, partnerships, and values all combine to create a distinctive delivery service.

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never looked back.
Restaurants and entrepreneurs responded rapidly to the mass online migration, resulting in an avalanche of new food delivery services, and explosive growth for established players. But what’s next as companies consolidate, reflect on lessons learned, and strive for sustainable growth?
In this episode, Matt Bushby, Just Eat’s UK Marketing Director, speaks with McKinsey partner Bogdan Toma, and explains how the company’s customer and restaurant proposition, marketing, partnerships, and values all combine to create a distinctive delivery service.

26 min