32 min
E114: How To Attract & Retain Long-Term Customers (£200K Case Study) Business Anchors
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- Marketing
If you’re not putting a lot of attention into attracting & retaining long-term clients, you are missing out BIG time! It can cost 5 X more to attract a new customer than it does to retain an existing one AND increasing customer retention rates by 5% increases profits by 25% - 95% (according to research done by Frederick Reichheld of Bain & Company). In this podcast, you’ll learn the specific steps we take to do exactly what this podcast says on the tin + lots of examples including a £200K case study from a client that has been with us for 5 years.
Try Adobe Express (pod sponsor).
If you’re not putting a lot of attention into attracting & retaining long-term clients, you are missing out BIG time! It can cost 5 X more to attract a new customer than it does to retain an existing one AND increasing customer retention rates by 5% increases profits by 25% - 95% (according to research done by Frederick Reichheld of Bain & Company). In this podcast, you’ll learn the specific steps we take to do exactly what this podcast says on the tin + lots of examples including a £200K case study from a client that has been with us for 5 years.
Try Adobe Express (pod sponsor).
32 min