32 min
E118: The Business Model Underpinning La Liga’s Expansion in Africa – Tresor Penku Africa Business of Sport Podcast
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- Sports News
In this episode, Jabu sits down with Managing Director of LaLiga Africa, Tresor Penku, for a wide-ranging interview in which Tresor discusses LaLiga Africa’s marketing and fan engagement approach, how LaLiga Africa and LaLiga clubs effectively collaborate to support expansion in Africa, what mainly attracts LaLiga clubs to the African continent and the impact of LaLiga Africa’s women’s football initiatives in Africa.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.
In this episode, Jabu sits down with Managing Director of LaLiga Africa, Tresor Penku, for a wide-ranging interview in which Tresor discusses LaLiga Africa’s marketing and fan engagement approach, how LaLiga Africa and LaLiga clubs effectively collaborate to support expansion in Africa, what mainly attracts LaLiga clubs to the African continent and the impact of LaLiga Africa’s women’s football initiatives in Africa.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.
32 min