E197 - Jacob Fortinsky from Novig Business of Betting with Jason Trost

On this episode of the Business of Betting Podcast, Jason is joined by Jacob Fortinsky, co-founder & CEO of Novig.
Hear them discuss:
02:43 - The current controversy at Harvard, Jacob's alma mater
06:40 - Companies taking political stances, and how Jason and Jacob think about that within their companies
09:31 - Jacob's experience meeting Paul Graham, the founder of Y Combinator
12:04 - High concept overview of Novig
13:35 - Raising $7 million from investors to build Novig
15:30 - What Jacob thinks Jason should have done differently building Smarkets
17:48 - Attracting institutional liquidity providers to sports betting exchanges
20:05 - Sports betting as a zero sum game
24:14 - Price sensitivity of different customer segments
25:50 - Novig's recent launch in Colorado
29:42 - The Novig business model
31:09 - Why the Novig exchange had to launch as a fixed odds sportsbook
32:47 - What Jacob wants to be when he grows up

⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

Hosted on Acast. See acast.com/privacy for more information.