E206 - James McLoughlin from Stirling Mac Business of Betting with Jason Trost

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience 
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization 
15:17 - Acquiring users and customers organically 
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election 
29:00 - Critiquing Smarkets' marketing strategy 
30:31 - What James wants to be when he grows up

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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

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