4 episodes

The world’s largest language agency and friends talk about how companies are using words to make a difference to their business.

The Writer's podcast The Writer

    • Business
    • 5.0 • 4 Ratings

The world’s largest language agency and friends talk about how companies are using words to make a difference to their business.

    McKesson: Making healthcare human

    McKesson: Making healthcare human

    We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.

    • 42 min
    Franklin Templeton: Being distinctive in a regulated world

    Franklin Templeton: Being distinctive in a regulated world

    Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.

    • 40 min
    Distinctiveness: the practical and the theory

    Distinctiveness: the practical and the theory

    Rachel Eyre from Sainsbury's and Professor Jenni Romaniuk from the Ehrenberg Bass Institute talk about that mysterious beast: distinctiveness. And how you could make sure your brand stands out.

    • 34 min
    The god of linguistics: Professor Geoff Pullum

    The god of linguistics: Professor Geoff Pullum

    How English really works, with the grumpy liberal linguist (and co-author of the Cambridge Grammar of the English Language). Take cover: copy editors, ‘pork-for-brains’ consultants, blog commenters and HSBC.

    • 53 min

Customer Reviews

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4 Ratings

4 Ratings

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Smart words about words

The Writer do what they've been doing for years: talk about why tone of voice matters and how to use it effectively. But now with special guests and easily accessible on iTunes. What's not to love?

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