eCommerce Marketing Podcast Arlen Robinson

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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. They discuss the challenges and opportunities in the affiliate marketing space, including the impact of AI, the shift towards first-party data, and the importance of human creativity in campaign strategies. They also explore underutilized tactics such as co-branded partnerships and giveaways. Alex shares his experience as a former actor and singer on cruise ships and offers his contact information for further discussion.
Key Episode Takeaways:
Affiliate marketing is still a valuable strategy despite the challenges of tracking and privacy-focused advertising.

Human creativity is essential in developing effective campaign strategies, while AI can streamline certain marketing tasks.

Co-branded partnerships and giveaways are underutilized tactics that can help build first-party data and attract new audiences.

The affiliate marketing industry is shifting towards a lower-funnel strategy to capture customers closer to the point of conversion.

Email marketing is experiencing a resurgence and can be a cost-effective way to collect first-party data.

Alex Back has a background in acting and singing on cruise ships. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.

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Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive's 2022 and 2023 Women in Supply Chain award.
In this episode, you will learn
How the landscape of social commerce evolves, and the major shifts  in consumer behavior on platforms like Instagram, TikTok, and Facebook Strategies that are crucial for brands to successfully integrate their e-commerce efforts with social media platforms How emerging technologies, such as AI, AR, and VR, will impact the future of social commerce Key insights and lessons for aspiring female leaders in the e-commerce and supply chain industries Trends and developments that will predict and shape the future of social commerce in the next 5 to 10 years and how should brands and marketers prepare for these changes For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.

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Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world’s fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies.
In this episode, you will learn
The evolution of the  landscape of email and SMS marketing evolve for ecommerce brands over the last decade How AI and machine learning is transforming email and SMS marketing strategies for ecommerce in the near future How NOBLE Digital navigates the changing waters of privacy concerns  What key performance indicators do you prioritize for evaluating the success of email and SMS campaigns The emerging trends that will shape the future of email and SMS marketing for ecommerce brands, and how should marketers start preparing now to stay ahead of the curve For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!
Hal Smith, the Founder of H Street Digital, is an adept entrepreneur cultivating business growth through data-driven digital advertising. Focused on scaling leads and new customers for consumer brands, his leadership propels the company with triple-digit growth annually. With a track record of managing over $100 million in digital advertising campaigns and a knack for objective data analysis, Hal ensures H Street Digital empowers brands to scale customers profitably.
In this episode, you will learn
How the landscape of digital advertising is evolving in the next few years, especially with the increasing concerns around privacy and data protection

What are the most significant challenges brands face today in scaling their customer base through digital advertising, and how does H Street Digital approach these challenges

In what ways have AI and machine learning transformed digital advertising strategies, and how does H Street Digital leverage these technologies to optimize campaign performance

The key performance indicators (KPIs) that you should prioritize to assess the effectiveness of a digital advertising campaign

How do shifts in consumer behavior impact digital advertising strategies, and can you share an example of how you've adapted a campaign to meet changing consumer preferences

Emerging trends and technologies that will have the biggest impact on digital advertising
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/@ecommercemarketingpodcast
and other social medial platforms:
https://www.facebook.com/ecommercemarktingpodcast
https://twitter.com/emarketpodcast
https://www.instagram.com/emarketingpodcast/ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!
Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that’s worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year.
In this episode, you will learn
The foundational differences between SEO and paid advertising strategies, and how these differences affect a business's digital marketing approach How do you evaluate the long-term value of SEO investments compared to the quick wins of paid advertising How do SEO and paid ads differ in terms of building audience trust and engagement and does one method lead to more loyal customers than the other How do SEO and paid ads differ in terms of building audience trust and engagement How do the costs and ROI of SEO compare to those of paid advertising, especially for small businesses or startups with limited budgets How does the volatility of SEO due to algorithm changes compare to the stability of paid ads How can businesses best integrate SEO and paid advertising into a cohesive digital marketing strategy For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!
Jason Friedman, is a serial entrepreneur who turned his passion for theater into a blueprint for business success. As CEO of CXFormula, Jason has revolutionized customer experience, applying storytelling and psychology to help companies across industries—from retail giants to financial institutions—achieve explosive growth. Recognized by Ernst and Young as Entrepreneur of the Year and leading his company to the Inc. 5000 list multiple times, Jason's unique approach has made a significant impact. Beyond his professional accolades, he's a proud dad and dog lover. 
In this episode, you will learn
The importance of customer journey mapping in ecommerce and how it can be effectively implemented to enhance the customer experience How critical personalization is in ecommerce settings, and strategies for creating more personalized customer experiences What role does customer feedback play in shaping the customer experience, and what are some effective ways for businesses to collect and act on this feedback How emerging technologies like AI and VR are changing the landscape of customer experience in ecommerce over the next few years The biggest trends and changes in ecommerce customer experience that are coming within the next decade For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
Follow Arlen:
Twitter: https://twitter.com/askarlen  
Facebook: https://www.facebook.com/arlen.robinson.7  
Instagram: https://www.instagram.com/arlenyohance/  
LinkedIn: https://www.linkedin.com/in/arlenrobinson/  
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.