300 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

eCommerce MasterPlan Chloë Thomas

    • Marketing
    • 4.9, 41 Ratings

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Building a super-focused brand to $4m per year with Dan Demsky from Unbound Merino

    Building a super-focused brand to $4m per year with Dan Demsky from Unbound Merino

    Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with Crowdfunding, and Facebook Ads - lots of great insight into growth mindsets and focus.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 34 min
    From zero to $1.5m in 2 years via DTC and FBA with Kevin Urrutia from Chester Travels

    From zero to $1.5m in 2 years via DTC and FBA with Kevin Urrutia from Chester Travels

    Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    Parry Malm author The Language Effect: Why AI-Powered Copywriting is a marketer's best friend

    Parry Malm author The Language Effect: Why AI-Powered Copywriting is a marketer's best friend

    Parry Malm is the CEO at Phrasee and author of The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend. I’ve been a consumer of Parry’s email marketing, subject line and copy writing wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    Introducing.... Keep Optimising Podcast

    Introducing.... Keep Optimising Podcast

    The Keep Optimising Podcast is a the brand new podcast we've created.
    A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
    That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
    You can hear a new episode for free every Wednesday.
    Each episode is audio only and lasts about 45 minutes.
    AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
    To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice (https://link.chtbl.com/keepoptimising?sid=ecmp.trailer) by searching “Keep Optimising” (with an s not a z) and hit subscribe.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 1 min
    Ashley Merrill from luxury sleepwear brands Lunya & Lahgo talks about evolving sales channels

    Ashley Merrill from luxury sleepwear brands Lunya & Lahgo talks about evolving sales channels

    Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year on year growth. Founded in 2012 they served over 120k customers in the last year.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min
    RestoraPet's Brian Larsen explains how they grow 500% year on year

    RestoraPet's Brian Larsen explains how they grow 500% year on year

    Brian Larsen is the founder of RestoraPet a pet supplement subscription eCommerce store. Launched in 2014 sales grew by over 500% in 2018 and they are on track for $10m this year. We chat about everything from email pop ups to split testing. AND he explains how they're testing woocommerce against shopify.


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 34 min

Customer Reviews

4.9 out of 5
41 Ratings

41 Ratings

Deano3622 ,

Chloe is amazing!!

Wow, blown away with this podcast! You now have a new listener and subscriber!
Sooo much to learn and it’s delivered in a fun way.
Going back through older episodes now!

Ben Young01 ,

Brilliant 5*

Can’t reiterate how much I’m learning and loving this podcast. A true leader in its field

spineryan ,

Must listen for anyone in eCom

By fare the best POD cast on eCom and business in general. Always take away something from each Ep.

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