Ecommerce Unboxed helps a new generation of entrepreneurs unpack e-com strategies so they can grow a business they love. Get insider knowledge about what it takes to succeed in the digital economy from the best founders and experts in short, easy-to-digest and actionable episodes.
Where Should You Sell Your Products Online?
In this episode, I answer a popular question among businesses transitioning to ecommerce: where should you sell your products online? The answer isn't straightforward and depends on the type of products you sell as well as your branding and growth strategy.
In the first part, I discuss the key difference between web stores and marketplaces. I then review the 3 biggest UK marketplaces and finally share a list of some of the other best marketplaces to sell on in the UK.
Why You Should Get Excited About TikTok with Anthony McGuire
Is it me or there isn't a day that passes by without us hearing about TikTok?! On top of being the most downloaded app in the world, TikTok offers two incredibly exciting promises to marketers and brands: an authentic way to connect with customers and great organic reach.
In this episode, I sit down with Anthony McGuire, ex Facebook Manager who is now exclusively focusing on Tik Tok marketing, to discuss why he is really excited and what the platform means for ecommerce brands.
3 Steps to Validate your Next Business Idea
The biggest mistake that you can make as an entrepreneur is to no not properly test your business idea or validate that there is a need for it before launching. In the words of successful entrepreneur and marketer Pat Flynn, "a lack of proper validation kills more businesses than anything else". So before investing time, energy, and capital in your next big idea you need a structure to test it.
In this episode, I share a simple framework that you can apply to your next business idea to make sure you are working on something people actually want.
The Secrets Behind Amazon's Search Algorithm
Amazon has become the default search engine for products online with as much as 63% of customers starting their online purchase there. What does it mean for you if you sell or want to sell products on Amazon?
In this episode, I break down how you can figure out exactly what people are searching for on Amazon and how you can optimize your product pages to rank your products on those keywords. I also look at some of the key factors influencing Amazon's algorithm (A9) and offer some insights on what strategy you should adopt.
Is eCommerce the New Goldrush?
The excitement surrounding the e-commerce space is palpable, and for good reason! Similar to buying Bitcoin in late 2013, or Amazon stock in the mid-noughties, the e-commerce opportunity for budding entrepreneurs and SME's has the potential to change livelihoods.
In this episode I look at the evolution of eCommerce in the context of recent retail history, the impact of COVID-19 on the industry, and the categories of products that are growing faster online.
Growing Your Shopify Store Part 2 with Jason Stokes
About this episode:
This is Part 2 of the interview I recorded with Jason Stokes who funded Eastside Co, one of Europe's top Shopify agencies. In this second part we opened the conversation to wider questions around the ever changing e-commerce's landscape and the impact it has on Shopify businesses.
We discuss the most recent evolutions in e-commerce such as social commerce, 5G and Augmented Reality (AR). Jason also shares his insights from the recent Shopify Unite Conference he attended in Canada and gives me his perspective on some of the biggest annoucements Shopify made about Shopify fulfillment, Shopify Point of Sales payment device and Shopify Plus.
Connect with Jason:
Were mentioned in the episode:
Drunk shopping article: https://thehustle.co/drunk-shopping-survey
Lazy oaf AR https://eastsideco.com/blog/bringing-virtual-reality
Shopify Unite: https://unite.shopify.com
Editing by Gonçalo Abrantes
Music “Vera Cruz” by Relly and produced by Snakehips
Artwork by Audrey Hacq
Unboxed and in gratitude
Astounding acumen at the broad subject of e-commerce. All presented in an interesting easy to listen to bite size format. Thank you for the great content! May it long continue
Must listen for every entrepreneur and SME
This podcast is a must listen for every entrepreneur and SME out there looking to be successful in e-commerce! The wide range of perspectives, tips and advice is truly inspiring! Thanks Florent for providing such platform for learning and exchanging ideas around e-commerce!
Gets into the nitty gritty
By far one of the best e-comms podcast I’ve heard in a while. Good for beginners looking to enter the wonderful world of e-commerce. Even better for people who have an e-commerce strategy for their business but looking to level up. Host asks really good but unloading questions and the repertoire of speakers are varied and articulate. Hooked!