47 min
Using Events & Competitions To Market Effectively with Jeff Vierling, Co-Founder & CEO at Tailwind Nutrition The Physical Product Movement
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- Entrepreneurship
In this episode, we're joined by Jeff Vierling, Co-Founder and CEO of Tailwind Nutrition. Jeff’s an endurance biker who competes in races all over the country, as a result of his experiences Jeff was intimately familiar with the challenges of keeping his body fueled while competing. Unfortunately Jeff couldn't find any products that contained the nutrition he needed to compete in endurance events, so he decided to create one. Jeff also talks about how he scaled his business by effectively marketing using events and competitions, digital marketing, and strategically going after targeted wholesale accounts worldwide. Jeff talks about why they chose to manufacture in-house and why they continue to do so and how he keeps this production operationally simple.
In this episode, we're joined by Jeff Vierling, Co-Founder and CEO of Tailwind Nutrition. Jeff’s an endurance biker who competes in races all over the country, as a result of his experiences Jeff was intimately familiar with the challenges of keeping his body fueled while competing. Unfortunately Jeff couldn't find any products that contained the nutrition he needed to compete in endurance events, so he decided to create one. Jeff also talks about how he scaled his business by effectively marketing using events and competitions, digital marketing, and strategically going after targeted wholesale accounts worldwide. Jeff talks about why they chose to manufacture in-house and why they continue to do so and how he keeps this production operationally simple.
47 min