12 episodes

Introducing the Elevate Search podcast, the show dedicated to sharing and exploring the transformative benefits of search intelligence.

Search often gets written off as technical SEO in business – but ‘Search data’ has expansive value for answering strategic questions about both your customer and your market.

#businessintelligence #seopodcast #searchmarketing #seo

Elevate Search Pi Datametrics

    • Business
    • 4.8 • 14 Ratings

Introducing the Elevate Search podcast, the show dedicated to sharing and exploring the transformative benefits of search intelligence.

Search often gets written off as technical SEO in business – but ‘Search data’ has expansive value for answering strategic questions about both your customer and your market.

#businessintelligence #seopodcast #searchmarketing #seo

    🎃 SEO Horror Stories 👻

    🎃 SEO Horror Stories 👻

    In our last episode this year, Elevate Search celebrates Halloween by bringing your SEO Horror stories to life!
    We explore:
    Dreaded subdomain cannibalisation The gruesome consequences of misunderstood SEO Chilling site migrations

    • 6 min
    • video
    Building local SEO into your wider strategy with BrightLocal

    Building local SEO into your wider strategy with BrightLocal

    This month we're talking to Myles Anderson, the CEO of BrightLocal, to discuss the importance of incorporating local SEO into your wider strategy.
    We explore:
    What is local SEO The biggest challenges for local SEO How local SEO fits into your wider search strategy local SEO and omnichannel

    • 11 min
    Build Your Black Friday Strategy

    Build Your Black Friday Strategy

    Sophie Moule, Pi's Head of Marketing and former Search Marketing Manager at Clarks, join's us on this month's podcast to discuss what it takes to build a successful Black Friday Marketing Strategy. 
     
    We explore:
    - The growth of Black Friday online, YoY
    - The relative merits and considerations of taking part in Black Friday  
    - Why it's so important to start planning in advance
    - The tried and tested PIPR method (Plan, Influence, Peak & Repeat)

    • 10 min
    SEO agency v. in-house marketing: is the grass greener?

    SEO agency v. in-house marketing: is the grass greener?

    Josh Whiten, a Digital Marketing Consultant, join's us on the podcast to discuss what he’s learnt throughout his marketing career working for both agencies and in-house. 
    We explore:
    Which side utilises data sets more How SEO is used in an agency and in-house The challenge of selling in the value of SEO Josh's golden tips for both agency and in-house marketers

    • 13 min
    5 big SEO myths busted with John Brasington

    5 big SEO myths busted with John Brasington

    This month we talk to our very own head of search, John Brasington - he'll be busting some of the most prevalent SEO myths out there. - Is it really ok to use a 302? - Common misconceptions surrounding algorithm updates - Can you optimise for algorithm updates? - Is losing traffic after a site migration a-given? - Why can't you just SEO a page?

    • 12 min
    Tackling SEO cannibalisation with British Vogue

    Tackling SEO cannibalisation with British Vogue

    This month we spoke to Alyson Lowe, from British Vogue about how she uses search data to build an extremely well organise SEO strategy. - The growing importance of SEO for online publishers - The challenge of internal cannibalisation - British Vogue's water tight strategy for tackling cannibalisation - The importance of editorial teams understanding SEO best practice If you want to read more about cannibalisation, visit our site: https://www.pi-datametrics.com/identifying-keyword-cannibalization-for-better-seo/

    • 13 min

Customer Reviews

4.8 out of 5
14 Ratings

14 Ratings

scopey123 ,

SEO and digital marketing insight

Superb SEO and digital marketing insight perfect for marketing executives

HollyWoodford ,

Hey Pi Datametrics

thanks for sharing, worth a listen and some great takeaways

Ally19650 ,

Entertaining and informative

I'm someone who is very new to the world of SEO, and they have a way of presenting topics in a very informative yet digestible and user-friendly format. Looking forward to more episodes!

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