36 min
Emma Roffey, VP of Marketing EMEAR at Cisco, talks about the nuances between sales and marketing, and the one thing that should always unite them - the customer. The Insiders
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- Marketing
Hosts Richard Lane and Simon Hazeldine are joined by Emma Roffey (VP Marketing EMEAR at Cisco) to discuss the importance of always maintaining a "customer-first philosophy." Emma also discusses:
The defining characteristic that separates sales and marketingWhy speed matters when meeting customer needs How alignment and culture start at the top Why peer-to-peer feedback is crucial to success
Hosts Richard Lane and Simon Hazeldine are joined by Emma Roffey (VP Marketing EMEAR at Cisco) to discuss the importance of always maintaining a "customer-first philosophy." Emma also discusses:
The defining characteristic that separates sales and marketingWhy speed matters when meeting customer needs How alignment and culture start at the top Why peer-to-peer feedback is crucial to success
36 min