30 min

An entrepreneur's story: Sophie Trelles-Tvede and invisibobble LID Radio

    • Careers

100 Million Hair Ties and a Vodka Tonic is the story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. 

Today, Sophie Trelles-Tvede’s company has sold over 100 million hair ties around the world and turns over $15 million. The book explores the ups and downs, funny and serious moments, of an entrepreneur’s journey that will inspire others and reveal what it takes to succeed.

100 Million Hair Ties and a Vodka Tonic is the story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. 

Today, Sophie Trelles-Tvede’s company has sold over 100 million hair ties around the world and turns over $15 million. The book explores the ups and downs, funny and serious moments, of an entrepreneur’s journey that will inspire others and reveal what it takes to succeed.

30 min

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