Ep. 015 How To Grow Your Business On Instagram With Abi Hugo

Welcome to the Cracking Content podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

The last Tuesday of every month Claire will interview an epic content creator and this week she is talking to Instagram Influencer Abi Hugo, who is an Influencer and Trainer. She has grown her account @TheWhiteThistle to over 25k in 2 years. 

[0.58] My journey initially started with an idea for an online décor shop three years ago.

[1.33] I started to go to networking events and people were more interested in how I had grown my account to 5,000 followers.

[1.50] Around the same time I got approached by a brand to do my first paid content.

[2:18] What if I didn't have to ship out the packages and I could just create content for other brands and still get paid for that?

[3.35] I call myself a content creator because that is what I do, I'm creating content. I just love that is now my job. And someone will give me a product or service and I find a way to turn that into a story that connects with people and my audience.

[6.55] Being really engaging on Stories is a really big thing.

[8.05] I have a bit of a strategy behind the structure of my stories because it helps me know what I need to do.

[12.55] Getting over that 20k mark, gave me that like, "Okay, I'm a bit more established now, I can do this."

[14.23] Spend an hour to three hours actually creating, thinking about the content you want to create for the rest of the month.

Abi Hugo is an Influencer and Content Creator behind the account @TheWhiteThistle. She has grown her account to over 25k in 2 years and is passionate about de-mystifying what it means to run a social media account and always shares what she describes as the InstaReality. She teaches entrepreneurs how to use the platform to grow their brand and businesses and how to make money on the app.

You can find her at abihugo.com

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