22 min
Ep. 019 Why You Should Start Your Own Podcast Cracking Content Podcast
-
- Marketing
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it
Today I have got a brilliant guest, her name is Lynsay Anne Gould, and she is a podcast queen, or should I say a podcast and business coach. She will be sharing her story of how she started her own podcast and how you can start one too.
{0:46} I'm a podcasting and business coach. I help entrepreneurs and brands to start podcasts and to grow them. But the main reason I do that is to help them to have more impact. We have a bit of overlap because you do the same, you want to help people have more impact too.
{1:23} My background is in HR. I was head of HR, working at director level on some occasions as well. I was doing really well in my career, but the more senior I got in my job, the less happy I felt.
{3:49} I kept getting people asking me, "So how do you make money from a podcast?
{7.33} Figure out why you're doing it. What do you want it to do? Do you want it to set you up as the expert?
{8:05} When you're producing content for your podcast, it's much better to produce content for your ideal listeners who might be a couple of steps behind being ready to work with you.
{14.01} But I think one of the biggest things that I find with new podcasters is they are not themselves, so feeling like they've got to put a voice on.
{17:32} The Podcasting for Business Awards are live at the time of you listening to this, they're open for all podcasters, and it's your opportunity to get in front of a much, much wider audience.
The Podcasting for Business Awards entries close on December 18 2020, and you find out more here: https://www.lynsayanne.com/pfbawards
There are 16 categories to choose from, and you can enter up to 3 of them! What are you waiting for you can enter now!
Connect with Claire:
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Web: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
About the Awards:
The Podcasting for Business Awards inspires and motivates new and seasoned podcasters by celebrating their creativity and achievements and helping them to reach wider audiences.
They aim to champion the people behind the podcast - The Indie podcasters and their teams, who are the heart & soul of the industry as well as inspire new podcasters into the industry and make a difference.
The PFB Awards are an annual celebration of all independent podcasting, and we cater to the diverse and rapidly expanding podcast industry by awarding achievement in a set of podcast categories using an expert-led judging process.
The awards are open to all podcasters from all cultures, backgrounds and niches.
About Lynsay:
Lynsay is a Podcast & Business Coach with over 20 years of experience as an, award winning trainer, coach and mentor.
She is the host of the top-ranking podcast, Podcasting for Business and has helped hundreds of clients & students to launch successful podcasts, many of which reaching the top of the podcast charts.
Lynsay helps entrepreneurs and brands to start podcasts to help them grow their businesses and have a bigger impact.
In particular, Lynsay is passionate about getting more female voices heard through the growing media of podcasting. Lynsay lives in the North West of England with her husband, two daughters and a gazillion pets!
To find out more go to https://www.lynsayanne.com/
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it
Today I have got a brilliant guest, her name is Lynsay Anne Gould, and she is a podcast queen, or should I say a podcast and business coach. She will be sharing her story of how she started her own podcast and how you can start one too.
{0:46} I'm a podcasting and business coach. I help entrepreneurs and brands to start podcasts and to grow them. But the main reason I do that is to help them to have more impact. We have a bit of overlap because you do the same, you want to help people have more impact too.
{1:23} My background is in HR. I was head of HR, working at director level on some occasions as well. I was doing really well in my career, but the more senior I got in my job, the less happy I felt.
{3:49} I kept getting people asking me, "So how do you make money from a podcast?
{7.33} Figure out why you're doing it. What do you want it to do? Do you want it to set you up as the expert?
{8:05} When you're producing content for your podcast, it's much better to produce content for your ideal listeners who might be a couple of steps behind being ready to work with you.
{14.01} But I think one of the biggest things that I find with new podcasters is they are not themselves, so feeling like they've got to put a voice on.
{17:32} The Podcasting for Business Awards are live at the time of you listening to this, they're open for all podcasters, and it's your opportunity to get in front of a much, much wider audience.
The Podcasting for Business Awards entries close on December 18 2020, and you find out more here: https://www.lynsayanne.com/pfbawards
There are 16 categories to choose from, and you can enter up to 3 of them! What are you waiting for you can enter now!
Connect with Claire:
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Web: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
About the Awards:
The Podcasting for Business Awards inspires and motivates new and seasoned podcasters by celebrating their creativity and achievements and helping them to reach wider audiences.
They aim to champion the people behind the podcast - The Indie podcasters and their teams, who are the heart & soul of the industry as well as inspire new podcasters into the industry and make a difference.
The PFB Awards are an annual celebration of all independent podcasting, and we cater to the diverse and rapidly expanding podcast industry by awarding achievement in a set of podcast categories using an expert-led judging process.
The awards are open to all podcasters from all cultures, backgrounds and niches.
About Lynsay:
Lynsay is a Podcast & Business Coach with over 20 years of experience as an, award winning trainer, coach and mentor.
She is the host of the top-ranking podcast, Podcasting for Business and has helped hundreds of clients & students to launch successful podcasts, many of which reaching the top of the podcast charts.
Lynsay helps entrepreneurs and brands to start podcasts to help them grow their businesses and have a bigger impact.
In particular, Lynsay is passionate about getting more female voices heard through the growing media of podcasting. Lynsay lives in the North West of England with her husband, two daughters and a gazillion pets!
To find out more go to https://www.lynsayanne.com/
22 min