Ep. 020 How To Use Content Marketing To Change Lives

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week I am delighted to be interviewing Julie Colan, the founder of the Secret Whispers brand and multi award winning Kegel kits. She has also recently launched the CupIT Menstrual Kit.

{1:00} The likelihood of developing an issue with your pelvic floor goes up by 50% with the onset of peri-menopause. I was turning 40 the following year, and I remember thinking there's absolutely no way this is happening to me because I've been doing my Kegels since I was 14 and I just assumed every woman did.

{1:56} I always imagined it's sitting on the shelf in John Lewis in the exercise department.

{2:49} I launched and I didn't expect it to go boom, it’s been incredible. It's because I'm happy to stand up and talk about this taboo issue.

{10:32} I think it was literally, not even 24 hours later, “what do you think of the hashtag 'Don't ignore the pelvic floor'?”

{11.44} Then you managed to get me into Refinery 29, I nearly fell off my chair. {13.22} I went to a local charity in Leicester where they deal with period poverty.

{15:13} They're very affordable and if you have any questions or unsure how anything works, just pop on the website, where there are lots of little videos.

To get 10% any of the Secret Whispers products – you can use this link https://www.secretwhispers.co.uk/discount/CRACKINGCONTENT

Connect with Julie:

Julie, a busy mum to two young very active gorgeous sons, wife to an amazing patient husband and a health and fitness enthusiast. Julie, founded Secret Whispers® after she found that were no adequate products available to help her improve her pelvic floor and a lack of information available. 

She was horrified to learn that women are led to believe it is ‘normal’ to cross their legs when they laugh or sneeze. That urine incontinence after childbirth is almost expected and is challenging the message of multi-national companies, profiting from the sale of incontinence pads, that bladder weakness is normal.

Armed with a simple message that, in many cases female incontinence can be avoided, and with her multi award-winning 6 Step Kegel Kit, in just over 2 years she have helped thousands of women stop leaks and strengthen their pelvic floor.

Her mission is to dramatically reduce the current statistics of 50% of women who suffer with incontinence with providing education and support on the importance of Kegel exercises.

https://www.facebook.com/SecretWhispersUK/

https://www.instagram.com/secretwhispersuk/

https://twitter.com/secretwhisperss

www.secretwhispers.co.uk

Connect with Claire: 

To find out about 1:1 content coaching go www.clairewinter.info.

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