11 min
Ep. 021 Content Marketing Trends To Look Out For In 2021 Cracking Content Podcast
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- Marketing
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
Wow! 2020, what a year it's been. So many people have had to change what they do and pivot really became the word of the year where so many business owners and entrepreneurs had to change the way they worked. I applaud all of you for making rapid shifts to get online.
{0:59} People have launched memberships and courses and really turned things around. But I also applaud the men and women that took a pause from work or worked half days so they could home educate their kids and people that just decided to take their foot off the pedal, reflect and change what they did as well.
{1:28} I think we can all reflect on the positive things that happened in the pandemic, people connected more online, they started walking, I'm a massive fan of walking.
{2:53} There's been a higher focus on online presence due to less in-person interaction, so building and expanding on your digital content marketing efforts has become a necessity.
{4:39} The use of content marketing calendars and social media tools gives you a clear vision and direction.
{7:50} Video is not going away, we know it's going to be even more important in 2021.
{8:53} Think about what you can do differently with an online course. Can you bring higher production values?
{11:28} I know that when you bring fun and enthusiasm to the content that you create, it makes it so much easier. So, have a fabulous New Year and here's to 2021 being an amazing year.
If you want to map out your content for 2021 download my free planner here: https://clairewinter.info/freebies/2021content-planner/
Connect with Claire:
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
Wow! 2020, what a year it's been. So many people have had to change what they do and pivot really became the word of the year where so many business owners and entrepreneurs had to change the way they worked. I applaud all of you for making rapid shifts to get online.
{0:59} People have launched memberships and courses and really turned things around. But I also applaud the men and women that took a pause from work or worked half days so they could home educate their kids and people that just decided to take their foot off the pedal, reflect and change what they did as well.
{1:28} I think we can all reflect on the positive things that happened in the pandemic, people connected more online, they started walking, I'm a massive fan of walking.
{2:53} There's been a higher focus on online presence due to less in-person interaction, so building and expanding on your digital content marketing efforts has become a necessity.
{4:39} The use of content marketing calendars and social media tools gives you a clear vision and direction.
{7:50} Video is not going away, we know it's going to be even more important in 2021.
{8:53} Think about what you can do differently with an online course. Can you bring higher production values?
{11:28} I know that when you bring fun and enthusiasm to the content that you create, it makes it so much easier. So, have a fabulous New Year and here's to 2021 being an amazing year.
If you want to map out your content for 2021 download my free planner here: https://clairewinter.info/freebies/2021content-planner/
Connect with Claire:
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
11 min