7 min
Ep. 031 How To Boss Blogging Cracking Content Podcast
-
- Marketing
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
In this episode, I'm going to explore why it's so important to have blogging as part of your content strategy. So for those of you that might be new to content marketing, a blog is shared from your website, and it's an informal way of talking to your customers, and it can cover a huge range of topics. Blogs can range from a post about why you set up your business to topics that are timely and relevant in your sector. And guess what? A blog isn't about you; it's about your customer.
{1:41} So when you're thinking about planning out your blogs for the next quarter, which I would highly recommend, think about the pain points of your customers and how you and your business or your company solves them.
{1:45} A blog is a really easy way to communicate, connect, and share information with your customers. It comes from your website and is content owned by you. I share this a lot, which is why I am a massive fan of creating core content for your business. You own your website, no one can shut it down, no one can close your account. I know lots of people that have had Instagram accounts, Facebook ad accounts shut down and suddenly you've lost your audience to sell to. So that's one very good reason to blog from your website.
{3:24} Every time you write a post, it is one more index page on your website. This means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
{3:49} The more traffic you have, the more customers are reaching your site, which gives you the opportunity to convert those leads into sales. You can do this by using a lead-generating call to action at the bottom of your blog. Offer them a free e-book guide or cheat sheet, which convinces your reader to give up their contact details, their email address. So you can reach them via an email marketing campaign.
{4:47} The key to content marketing is answering your customers' problems and creating conversations with them. Conversations lead to conversions, and blogs enable you to do this. Not only that, but you can answer things like frequently asked questions.
{5:53} Your customers can find out more about you and your products and services. Your blogs build trust with them. And again, by sharing on social media, you start those all important conversations, because we're not just broadcasters. The point of social media is that it's social and you create those conversations.
{6:02} Blogs also help you share your brand story and mission. A clear blogging strategy will make you clear about who your ideal customer is, what they need help with and what they want to learn.
Connect with Claire:
You can download my free Blog Brainstorm guide here https://clairewinter.info/freebies/blog-brainstorm-guide/
Find out your domain authority here:
https://ahrefs.com/
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
In this episode, I'm going to explore why it's so important to have blogging as part of your content strategy. So for those of you that might be new to content marketing, a blog is shared from your website, and it's an informal way of talking to your customers, and it can cover a huge range of topics. Blogs can range from a post about why you set up your business to topics that are timely and relevant in your sector. And guess what? A blog isn't about you; it's about your customer.
{1:41} So when you're thinking about planning out your blogs for the next quarter, which I would highly recommend, think about the pain points of your customers and how you and your business or your company solves them.
{1:45} A blog is a really easy way to communicate, connect, and share information with your customers. It comes from your website and is content owned by you. I share this a lot, which is why I am a massive fan of creating core content for your business. You own your website, no one can shut it down, no one can close your account. I know lots of people that have had Instagram accounts, Facebook ad accounts shut down and suddenly you've lost your audience to sell to. So that's one very good reason to blog from your website.
{3:24} Every time you write a post, it is one more index page on your website. This means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
{3:49} The more traffic you have, the more customers are reaching your site, which gives you the opportunity to convert those leads into sales. You can do this by using a lead-generating call to action at the bottom of your blog. Offer them a free e-book guide or cheat sheet, which convinces your reader to give up their contact details, their email address. So you can reach them via an email marketing campaign.
{4:47} The key to content marketing is answering your customers' problems and creating conversations with them. Conversations lead to conversions, and blogs enable you to do this. Not only that, but you can answer things like frequently asked questions.
{5:53} Your customers can find out more about you and your products and services. Your blogs build trust with them. And again, by sharing on social media, you start those all important conversations, because we're not just broadcasters. The point of social media is that it's social and you create those conversations.
{6:02} Blogs also help you share your brand story and mission. A clear blogging strategy will make you clear about who your ideal customer is, what they need help with and what they want to learn.
Connect with Claire:
You can download my free Blog Brainstorm guide here https://clairewinter.info/freebies/blog-brainstorm-guide/
Find out your domain authority here:
https://ahrefs.com/
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
7 min