Ep. 036 How To Overcome Content Overwhelm

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

Today, I'm going to be addressing a problem that comes up time and time again, and it's something I talk about quite a lot in this podcast, is how to prevent getting overwhelmed when creating content.

{0:53} The first thing I need to tell you is you don't have to be everywhere. You just need to be intentional with your content, understand who your ideal customer is, and what platforms they like hanging out on and how they like to consume content. 

{2:01} You need to be creating content with purpose, intentional content that's scheduled and goes out at optimum times, which is why you need to look at your analytics and see when people are online and when they're engaging and commenting on your content and looking at what content works well. So you've had a little deep dive into what's working well for you and when people are online and when you're going to make the most impact. 

{2:51} But having a plan in place is the key thing, even if you have to adjust the plan, which we all had to do this year, and we may have to do going into 2021 and '22. It's a plan with flexibility. So if you create a content calendar or schedule, it'll give you a bird's eye view of the whole process from start to finish. It'll give you a guideline of what content is going out and when and makes you focus on what I like to call core bits of content. 

{3:37} When you start working with a team, you might start having an operations manager or a VA working with you as your business builds and grows, and they will all know what content is going out and when and help you with that content creating process. So wherever you are in your business, this is a useful thing to have in place.

{3:59} Secondly, make sure you make the most out of the content that you've already created. Look back, like I've said, at what worked well and what didn't. Pull out the bits of content that you know people have engaged on and repurpose them. You don't need to be creating content 24/7. There aren't enough hours in the day to be doing that. 

{4:53} Think about what your target audience would like to see and how you can give them content that they've previously loved but with an added twist.

{5:02} Thirdly, and I talk about this a lot as well, but I love to reiterate what's really important, give your audience what they want. If you're feeling like your content isn't as well-received as you'd hoped, writing about what you're passionate about is important, but don't forget to look at the results too. Look at what's working. If you don't know what your audience wants, ask them.

{7:00} Sometimes, it is about creating content to educate people and make them understand the problem that they've got and how they can solve it. So there's lots of different ways of doing that, blogging, podcasting, videos, Facebook lives. You'll find the area that you like doing the most.

{7:34} Getting people on your email list should be part of that process. So whether that's asking people to sign up to a free download in your show notes if you're podcasting, or make it a question when someone enters your free Facebook group, you get to ask three questions, make sure one of them is, would you like to hear from me regularly from my e-newsletter, please leave your email here. 

{8:18} You don't need to think about volume. You need to think about value. So ignore volume and increase the value of what you create. It's much more important to create quality content that really, really engages your ideal customer and gets them thinking about their problem and how they need to solve it or to know, like, and trust you so that when they need your expertise, they know who to turn to