38 min

Ep. 055 - Disability Is Diversity: How We Can Fix Representation in Advertising | Marianne Waite Social Minds - Social Media Marketing Answered

    • Business

1.3 billion people in the world live with disability. Just 0.6% of adverts represent them. In episode 055 of Social Minds, we’re joined by Marianne Waite. Marianne is director at Omnicom's The Valuable 500 - the global movement putting disability on the business leadership agenda, whose Diversish campaign took home a Cannes Lions award earlier this year. Disability is seen as a charity or government issue, but Marianne stresses that it is brands and corporations that have the scale, power and money to make real change. In this episode, we expose the fear, bias and ignorance that is taking place across our industry and preventing the fair and accurate representation of a large group with equal spending power.

1.3 billion people in the world live with disability. Just 0.6% of adverts represent them. In episode 055 of Social Minds, we’re joined by Marianne Waite. Marianne is director at Omnicom's The Valuable 500 - the global movement putting disability on the business leadership agenda, whose Diversish campaign took home a Cannes Lions award earlier this year. Disability is seen as a charity or government issue, but Marianne stresses that it is brands and corporations that have the scale, power and money to make real change. In this episode, we expose the fear, bias and ignorance that is taking place across our industry and preventing the fair and accurate representation of a large group with equal spending power.

38 min

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