In this episode Jeremy, Mark, and Ben talk about their shared goals of building community and growing engagement, and how that led them to invest in expanding their owned channels by building a mobile app. For several years, Facebook Groups have been a great place for e-commerce brands to promote community engagement, but with changes in Facebook, it’s time to migrate those conversations elsewhere. The guys talk about the process of doing that for their brands, and reveal the questions any company should ask themselves before making this decision. With mobile apps come big challenges, but also unmitigated opportunities to influence your customer’s experience.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co