53 min
Ep. 13 - Lucy Rao - "One of my biggest values is integrity and you can't be perfect all the time." Leaders with Ambition
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- Careers
In this episode of Leaders with Ambition, Nicky speaks with Lucy Rao, who runs business development and marketing at Boodle Hatfield LLP.
Lucy has established a practice within the practice, counselling fee earners at every level of the law firm in how to sharpen communications (listen, ask questions) and pitch business (words matter, nuance is essential.).
This informative conversation covers everything from the burgeoning field of professional services marketing to the lessons learnt during the pandemic about managing mental health, remote work scenarios and the powerful role work-life balance has to play in creativity and productivity.
Lucy shares her wealth of experience within business development and the compelling case for teaching executives, like the Partners at the law firms for which she has worked, how to leverage data/metrics and communications techniques. Her marketing vision, sales training and business development support consistently engages new prospects while exciting long-standing clients at the same time.
Overarching this lively discussion is Lucy’s baseline advice: Be yourself, whether in marketing, communications, BD or any other facet of life.
In this episode of Leaders with Ambition, Nicky speaks with Lucy Rao, who runs business development and marketing at Boodle Hatfield LLP.
Lucy has established a practice within the practice, counselling fee earners at every level of the law firm in how to sharpen communications (listen, ask questions) and pitch business (words matter, nuance is essential.).
This informative conversation covers everything from the burgeoning field of professional services marketing to the lessons learnt during the pandemic about managing mental health, remote work scenarios and the powerful role work-life balance has to play in creativity and productivity.
Lucy shares her wealth of experience within business development and the compelling case for teaching executives, like the Partners at the law firms for which she has worked, how to leverage data/metrics and communications techniques. Her marketing vision, sales training and business development support consistently engages new prospects while exciting long-standing clients at the same time.
Overarching this lively discussion is Lucy’s baseline advice: Be yourself, whether in marketing, communications, BD or any other facet of life.
53 min