18 min

Ep.18 The Momentum Customer Buying Index™ Part 2 Account-Based Marketing

    • Management

In this episode, we hear from the buyers themselves; Pete Markey CMO, TSB Bank; Andy Simpson-Pirie CTO, Cyberfort Group; Dowshan Humzah, Board Advisor; Brian Hayes​ FS Lead, VMware; and Tony Miller ​Marketing Director, WW. Hear the panel unpack the index, a tool that brings together ten years of experience and proprietary research to provide a unique picture of who the buyers are in key markets and analyses their vendor expectations, buying cycles patterns around sales and marketing engagement.

In this episode, we hear from the buyers themselves; Pete Markey CMO, TSB Bank; Andy Simpson-Pirie CTO, Cyberfort Group; Dowshan Humzah, Board Advisor; Brian Hayes​ FS Lead, VMware; and Tony Miller ​Marketing Director, WW. Hear the panel unpack the index, a tool that brings together ten years of experience and proprietary research to provide a unique picture of who the buyers are in key markets and analyses their vendor expectations, buying cycles patterns around sales and marketing engagement.

18 min

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