Eid ul-Fitr is a time for Muslim friends and family to come together and show gratitude to God following a month of reflection during Ramadan. This event is celebrated across the world - marketers should be aware that this date varies every year because Muslims follow a lunar calendar.
In our latest episode, our host Avielle interviews Dina, one of our Egyptian LIMEs (Local In-Market Experts), who tells us all about the food, gifts, and charity donations that are essential to Eid in Egypt. Plus, she shares the dos and dont's of marketing to a Muslim audience at this time of year. Finally, we expand upon the Arabic untranslatable phrase 'Mardi aalaik' in our Lost in Localisation segment.