In today’s episode, I spoke with David Hieatt who is the founder of Hiut Denim, who is based in Cardigan in West Wales. Their ethos is to Do One Thing Well and because of that approach many say they make the best jeans on the planet right now (which I have to agree with having owned a pair for the last 7 years).
When I started this podcast I had a list of the kind of people and companies that I wanted to speak with and Hiut was on that list. Not just because they make the best jeans but because of the mission behind the brand and how they bringing craftsmanship back to a town which desperately needed to start making things again.
Set up by David and Clare Hieatt, their mission is to get back the 400 jobs that were lost when the biggest jeans factory in Britain closed its doors back in 2001. And when Meghan Markle was seen wearing their jeans it took them to a whole new level and allowed them to move back into the original factory that used to make 35,000 jeans per week.
For any budding entrepreneur or a seasoned pro, there is plenty of wisdom shared in this episode, whether that’s about having patience and hard work with your idea to the importance of curating a story behind your brand, there’s a lot worth absorbing in this one.
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Hiut Denim: https://hiutdenim.co.uk/