Ep.52 Melis Tufur - Diving into the role of a data translator

This week, Karen is joined by Melis Tufur, ex-Managing Director at MBI research and analytics. In this episode, Melis walks us through her role as a data translator. She touches on her responsibilities, on the skills that are crucial to be successful in such a role and talks about the projects that she worked on, from market research to marketing mix modelling. In 2018, HBR published an article stating that the analytics translator was a must have role and Melis tells us why that is.