28 min
EP01 Small steps, big leaps: Southampton FC Dragon Rouge On...
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- Marketing
What should brands in the sports industry be doing for sustainability?
We talk to David Thomas, Chief Commercial Officer at Southampton FC about the steps Saints are making on their sustainability journey, and how fan engagement is having a huge influence on their accountability. We discuss David’s goals for the future and opportunities in this critical area for brands in the sport industry in general.
What should brands in the sports industry be doing for sustainability?
We talk to David Thomas, Chief Commercial Officer at Southampton FC about the steps Saints are making on their sustainability journey, and how fan engagement is having a huge influence on their accountability. We discuss David’s goals for the future and opportunities in this critical area for brands in the sport industry in general.
28 min