EP11: Negotiation | Hilary Gall‪o‬ Small Spark Theory: a marginal gains approach to new business and marketing

    • Business

Whether going into battle with procurement to defend agency day rates, or agreeing the scope of a project for the available client budget – our ability to confidently and effectively negotiate can make a tangible difference to our bottom line.

In this episode of Small Spark Theory, I’m joined by ex-corporate lawyer, author and negotiation expert Hilary Gallo. Hilary and I met earlier this year at a Business for Bohemians workshop run by the brilliant team at the Idler.  I realised that his approach, honed over 25 years of solving complex, multi-million pound corporate deals and explored in his book; The Power of Soft, was ideal for the many agency teams I have worked with who continually struggle when faced with the negotiating might of larger client organisations.

Luckily, I managed to negotiate my way into Hilary’s busy schedule to find out his top tips. So grab a cuppa and tune in – it’s easier than you think!

As always, we’ve got a competition for you and will be giving a lucky listener a copy of The Power of Soft. Listen in to find out how to win.

Follow us on Twitter @gunpowdertweets and join the conversation at #smallsparktheory

For more information on improving your agency new businesses effectiveness, please get in touch.

Whether going into battle with procurement to defend agency day rates, or agreeing the scope of a project for the available client budget – our ability to confidently and effectively negotiate can make a tangible difference to our bottom line.

In this episode of Small Spark Theory, I’m joined by ex-corporate lawyer, author and negotiation expert Hilary Gallo. Hilary and I met earlier this year at a Business for Bohemians workshop run by the brilliant team at the Idler.  I realised that his approach, honed over 25 years of solving complex, multi-million pound corporate deals and explored in his book; The Power of Soft, was ideal for the many agency teams I have worked with who continually struggle when faced with the negotiating might of larger client organisations.

Luckily, I managed to negotiate my way into Hilary’s busy schedule to find out his top tips. So grab a cuppa and tune in – it’s easier than you think!

As always, we’ve got a competition for you and will be giving a lucky listener a copy of The Power of Soft. Listen in to find out how to win.

Follow us on Twitter @gunpowdertweets and join the conversation at #smallsparktheory

For more information on improving your agency new businesses effectiveness, please get in touch.

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