EP118: "Building a $143m Events Business! The Explosive Growth Story of Terrapinn with CEO Greg Hitchen"

Welcome to the latest episode of The Dan Assor Show where I chat with Greg Hitchen, CEO of Terrapinn, a global trade show and conference organiser. In this episode, Greg shares insights into Terrapin's impressive growth trajectory, with revenues skyrocketing from $68 million in 2019 to an expected $143 million in 2024. We delve into the strategies that fuelled this success, including the expansion of their Solar and Storage Live brand and significant contributions from their Dubai and Saudi Arabian markets. Greg discusses the challenges and triumphs of pivoting from a conference-centric model to large-scale trade shows, the importance of innovation in attendee experiences, and the role of acquisitions in their growth strategy. Hear first hand how Terrapinn has navigated the competitive landscape, the benefits of maintaining a vibrant, fun company culture, and the exciting future prospects for the company. Whether you're in the events industry or just love a good business success story, this episode is packed with valuable insights and inspiration. Tune in to hear how Terrapinn has become the largest privately-owned, non-private equity events company in the world and their plans to keep scaling up.

Show Sponsor

Headline Sponsor Jonas Event Technology is an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences,

⁠https://jonas.events/ ⁠

Show Supporters ⁠

Terrapinn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠Nineteen Group ⁠⁠⁠⁠⁠⁠

Show Charity Partner - ⁠⁠Rays of Sunshine⁠⁠⁠⁠⁠⁠ who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community. If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page; ⁠⁠⁠⁠https://www.justgiving.com/page/daniel-assor-1707841097461⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can watch The Dan Assor Show on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/danassor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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