In this episode we reprise the recent Cambridge Start-up Billion Pound Scale-up Challenge event to drill into the three biggest challenges facing startups. You’ll hear the advice given by Poppy Gustafsson - CEO Darktrace, Jamie Urquhart - Co-founder ARM, Monika Biddulph - Independent Consultant with additional extended discussion from Adelina and James.
* Challenge 1 from Patrick Short, co-founder Sano Genetics - How can you grow your customer base without spending millions on marketing?
* Challenge 2 from Tony Ballardie, co-founder Capito.ai - We got great feedback in our sales pitch, but it didn't lead to a contract, why?
* Challenge 3 from Dan Cowell, CEO Psyomics - How should we go to market? Direct to consumer, via partners, what is the best path?
If you wanted to hear more from the panelists, you can dip in to our archive - Elly was episode 2, Jamie was episode 4, and Monika was in episode 5.