39 min

EP20 Lucy Werner on PR, Getting Published and How Bigger Isn’t Always Better Women On Top: The Podcast

    • Business

My guest this week is Lucy Werner, PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. Lucy’s first book “Hype Yourself: A no-nonsense DIY PR toolkit for small businesses” is launching on 9th January 2020.

In this episode, Lucy shares how she began her PR business The Wern following a traditional agency model, but soon realised that bigger didn’t always mean better. Lucy pivoted her business model to create flexibility, financial success and the lifestyle she really wanted. We talk about tips for PR and promoting your business, why it’s important to prioritise PR and how to structure your time effectively. Lucy tells us about her new book ‘Hype Yourself’ and the steps she took to get published. Enjoy!

Join in the conversation online using #THEWOTPOD on Twitter https://twitter.com/TheWotPod and Instagram https://www.instagram.com/thewotpod/.

Chapters:

00:00 Episode Taster
01:27 Chapter 1: Building the right business model
09:17 Chapter 2: Making PR manageable
13:36 Chapter 3: Drop the ickiness around self promotion
18:19 Chapter 4: Cutting through the noise
21:40 Chapter 5: So I manifested a book
31:17 Chapter 6: Juggling it all

Episode resources:

The Company of One by Paul Jarvis - https://www.amazon.co.uk/Company-One-Staying-Small-Business/dp/0241380227/
Hype Yourself by Lucy Werner - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238/
Alison Jones - https://alisonjones.com
Practical Inspiration Publishing - https://practicalinspiration.com

Find out more about Lucy Werner:

https://www.thewern.com
https://twitter.com/wernchat
https://www.instagram.com/wernchat/
Hype Yourself by Lucy Werner - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238/

Connect with your host, Frankie Cotton:
https://frankiecotton.com
https://twitter.com/FrankieCotton_
https://www.instagram.com/frankiecotton_/

My guest this week is Lucy Werner, PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. Lucy’s first book “Hype Yourself: A no-nonsense DIY PR toolkit for small businesses” is launching on 9th January 2020.

In this episode, Lucy shares how she began her PR business The Wern following a traditional agency model, but soon realised that bigger didn’t always mean better. Lucy pivoted her business model to create flexibility, financial success and the lifestyle she really wanted. We talk about tips for PR and promoting your business, why it’s important to prioritise PR and how to structure your time effectively. Lucy tells us about her new book ‘Hype Yourself’ and the steps she took to get published. Enjoy!

Join in the conversation online using #THEWOTPOD on Twitter https://twitter.com/TheWotPod and Instagram https://www.instagram.com/thewotpod/.

Chapters:

00:00 Episode Taster
01:27 Chapter 1: Building the right business model
09:17 Chapter 2: Making PR manageable
13:36 Chapter 3: Drop the ickiness around self promotion
18:19 Chapter 4: Cutting through the noise
21:40 Chapter 5: So I manifested a book
31:17 Chapter 6: Juggling it all

Episode resources:

The Company of One by Paul Jarvis - https://www.amazon.co.uk/Company-One-Staying-Small-Business/dp/0241380227/
Hype Yourself by Lucy Werner - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238/
Alison Jones - https://alisonjones.com
Practical Inspiration Publishing - https://practicalinspiration.com

Find out more about Lucy Werner:

https://www.thewern.com
https://twitter.com/wernchat
https://www.instagram.com/wernchat/
Hype Yourself by Lucy Werner - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238/

Connect with your host, Frankie Cotton:
https://frankiecotton.com
https://twitter.com/FrankieCotton_
https://www.instagram.com/frankiecotton_/

39 min

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