13 min

EP25 | The Top 5 Facebook Ads Metrics For Authors The Author Ads Academy Podcast

    • Marketing

The Facebook Ads dashboard offers LOTS of different metrics you could look at, but the good news is, you don't need to look at all them!

In fact, aside from the main metrics such as Amount Spent and Budget, there are just 5 main metrics that I pay attention to when managing Facebook Ads for clients; and I'm sharing all of them in today's episode.

WHAT YOU'LL LEARN
- What to do when your Cost Per Clicks are rising
- How to combat Ad Fatigue
- Making sure your Ads aren't being seen too often by the same people
- The thresholds I use when looking at the different Facebook Ads metrics
- The most important Facebook Ads click metric
- And much more besides...

RESOURCES
- Author Ads Insider: https://matthewjholmes.com/authoradsinsider/
- How To Reduce Your Facebook Ads CPCs: https://matthewjholmes.com/episode21/
- Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit
- Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/
- Email Matt: matt@matthewjholmes.com

The Facebook Ads dashboard offers LOTS of different metrics you could look at, but the good news is, you don't need to look at all them!

In fact, aside from the main metrics such as Amount Spent and Budget, there are just 5 main metrics that I pay attention to when managing Facebook Ads for clients; and I'm sharing all of them in today's episode.

WHAT YOU'LL LEARN
- What to do when your Cost Per Clicks are rising
- How to combat Ad Fatigue
- Making sure your Ads aren't being seen too often by the same people
- The thresholds I use when looking at the different Facebook Ads metrics
- The most important Facebook Ads click metric
- And much more besides...

RESOURCES
- Author Ads Insider: https://matthewjholmes.com/authoradsinsider/
- How To Reduce Your Facebook Ads CPCs: https://matthewjholmes.com/episode21/
- Your FREE Resources For Running Ads: www.matthewjholmes.com/toolkit
- Work With Matt One-on-One: https://matthewjholmes.com/work-with-me/
- Email Matt: matt@matthewjholmes.com

13 min