32 min

EP3: Communication and Presentation Skills | Catherine Allison | Master The Art Small Spark Theory: a marginal gains approach to new business and marketing

Sound the new business klaxon! You’ve got an opportunity to meet the prospect of your dreams.   That first meeting, the pitch, the first strategy or creative presentation with any new prospect or client is a huge opportunity to dazzle, yet this last precarious mile of securing the business can so often be derailed by […]

Sound the new business klaxon! You’ve got an opportunity to meet the prospect of your dreams.   That first meeting, the pitch, the first strategy or creative presentation with any new prospect or client is a huge opportunity to dazzle, yet this last precarious mile of securing the business can so often be derailed by […]

32 min