EP7. How inclusive feedback approaches can contribute to focussed brand strategies

Martyn Edwards is current Director of Marketing and Advancement at Loughborough University. Starting out in international student recruitment, he has worked across various marketing leadership roles, and holds other external advisory and committee positions. Martyn’s restless yet captivating energy makes him a marketing leader that can keep spinning many plates at once, while strategically managing teams that directly contribute to university-side strategies through their work.

In this episode, Zeenat sits down with Martyn to discuss strategy, reputation, and up-skilling. Through an inclusive feedback approach, institutions and their leaders should focus on their strengths while also taking on board where they need to improve through reputation and excellence management.