Episode 023: Finding Refuge in Functional Drinks with Jessa Frances Professional Drinkers from Choose Sunrise

In this episode, I chat to Jessa Frances, a non alcoholic beverage expert and consultant, who brings invaluable expertise to the conversation. Jessa's journey from a military background to guiding businesses in navigating non-alcoholic beverages sheds light on the challenges faced by smaller brands and the changing landscape of the industry. We discuss the pivotal role of finding enjoyable non alcoholic alternatives, exploring a range of products and the emerging trend of mindful drinking.

 

We delve into the military drinking culture, sharing our experiences and the societal shift towards seeking healthier options. Jessa and I exchange recommendations for favourite non-alcoholic drinks, advocating for robust, adult-flavoured options. Our conversation underscores the potential and challenges within the non-alcoholic beverage realm, expressing hope for its continued growth and wider acceptance.