Episode 1: Guiding companies through Covid-19 with Forrester's Allen Bonde Commerce Experience

"It is somewhat Darwinian...but companies who had already been investing in digital [before the crisis] are in a better position to adapt and survive." In today’s episode, your host Brian Walker speaks with Allen Bonde. Allen has a deep background in eCommerce and has held a wide range of research, consulting and marketing leadership roles over his career. Allen’s current role is VP and Research Director at Forrester, where he leads a group of diverse analysts and researchers covering the strategies, models, services and enabling technologies for digital experience. Allen is a widely respected figure in the field of eCommerce. (So much so that he’s known as the “the godfather of commerce analysts” within Forrester – not a title that’s easy to come by!) In this conversation, Brian and Allen dive into the world of eCommerce as Allen shares his wealth of experience on a range of topics, including: - Insights on how shopping behaviour is changing - How Forrester are guiding commerce companies through the Covid-19-pandemic - His perspective on how eCommerce will change post-Corona Whether you’re new to the world of eCommerce or have decades of experience under your belt – this conversation is filled with valuable insights for you. We’d love to hear your thoughts on this episode, as well as any recommendations for future guests you’d like to see us talk to, so please get in touch. To learn more about Allen, you can find him on LinkedIn at https://www.linkedin.com/in/allenbonde/ To learn more about Forrester, visit https://go.forrester.com/ Specific things discussed in the show: Forrester Research - https://go.forrester.com/ Forrester on Covid-19 - https://go.forrester.com/covid19/ McKinsey - https://www.mckinsey.com/