In this episode, Mike Nolet shares lessons from his own journey building AppNexus through the 2008 financial crisis, experiencing success and burn-out, and launching LiveBetter to promote positive behaviour change at scale.
Mike founded LiveBetter to help others incorporate well-being and mindfulness activities into their daily lives, just as he tries to do in his own life. He does a bit of everything at LiveBetter, from writing code to fundraising. Over the past five years, LiveBetter has reached thousands of people around the world through their interactive, conversational app experience paired with engaging, evidence-based activities. Their research has proven that the use of LiveBetter can decrease stress, boost confidence and support people through challenges including anxiety, stress and self-confidence issues. LiveBetter technology was acquired by Ginger in March 2020. Prior to LiveBetter, Mike was the co-founder and CTO at AppNexus. AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimise programmatic online advertising. AppNexus was later acquired by AT&T for close to $2 billion.
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