44 min

Episode 10 - Customer-led Digital Transformation in Specsavers with Carolyn McKeever The Innovation Crowd with Helen Dawson

    • Entrepreneurship

Group Marketing Director of Specsavers, Carolyn McKeever, join us to talk about:


How to transform a successful business at the pace of its customers.
Adapting to a younger generation while still serving the main customer base
Investing in legacy systems rather than living with "sticky-back plastic" tools
Working in a founder-owned business versus a large corporate
Why 'growing your own' talent is vital
And why being right is less important than building relationships.

Group Marketing Director of Specsavers, Carolyn McKeever, join us to talk about:


How to transform a successful business at the pace of its customers.
Adapting to a younger generation while still serving the main customer base
Investing in legacy systems rather than living with "sticky-back plastic" tools
Working in a founder-owned business versus a large corporate
Why 'growing your own' talent is vital
And why being right is less important than building relationships.

44 min