28 min

Episode 11 I Mistaking Data for Information with Anthony Doyle and Kate Lewis My Biggest Sales Enablement Mistake

    • Management

Data is an important factor in strategic Enablement but often there is a vital part missing to make it useful....context!



In this episode, Turnitin's Director of Sales Enablement Anthony Doyle talks to Kate Lewis about how often the all important context is missing that turns data into meaningful information that can inform Enablement activity.

Data is an important factor in strategic Enablement but often there is a vital part missing to make it useful....context!



In this episode, Turnitin's Director of Sales Enablement Anthony Doyle talks to Kate Lewis about how often the all important context is missing that turns data into meaningful information that can inform Enablement activity.

28 min