Episode 12: Anti-marketing under the microscope CIM Marketing Podcast

When is it good to be bad?

This podcast will:

• Explore the concept of anti-marketing and its power in attracting consumers
• Examine whether negging works as an advertising strategy
• Identify where shock tactics are effective at changing public behaviour

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM

Recorded: Thursday 5 March 2020 12:00 GMT