39 min
Episode 12: How do you market a product when you can't say what it does or what it's for The Accidental Startup Podcast
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- Entrepreneurship
Ben Hofmeister has a fabulous name and big ambitions to take a slice of the burgeoning CBD oil market in the UK.
Still in its infancy, the market is valued in the hundreds of millions of pounds and the space is filling up fast.
But how do you cut through when you can't market or advertise properly.
Ben tells us about his company, Kokora, and about how he's taken his time to refine his product and use the experience gained from his other business to get a foothold.
You can find out more about Kokora at www.kokora-cbd.com.
Follow the Accidental Startup on Twitter - @accidentalstart
The Accidental Start up is an EatSleep Media production
Ben Hofmeister has a fabulous name and big ambitions to take a slice of the burgeoning CBD oil market in the UK.
Still in its infancy, the market is valued in the hundreds of millions of pounds and the space is filling up fast.
But how do you cut through when you can't market or advertise properly.
Ben tells us about his company, Kokora, and about how he's taken his time to refine his product and use the experience gained from his other business to get a foothold.
You can find out more about Kokora at www.kokora-cbd.com.
Follow the Accidental Startup on Twitter - @accidentalstart
The Accidental Start up is an EatSleep Media production
39 min