27 min

Episode 12: New Kids On The Block’s Danny Wood Gets Candid About Music Licensing The Licensing Mixtape

    • Business

From an early ‘90s kinetic whirlwind to a perfect well-oiled machine, the licensing program of pop megagroup New Kids On The Block has evolved today into an ideal blueprint for music licensing. NKOTB’s Danny Wood tells License Global editor Bibi Wardak about going from merch mayhem to merch mastery.

From an early ‘90s kinetic whirlwind to a perfect well-oiled machine, the licensing program of pop megagroup New Kids On The Block has evolved today into an ideal blueprint for music licensing. NKOTB’s Danny Wood tells License Global editor Bibi Wardak about going from merch mayhem to merch mastery.

27 min

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