25 min

Episode 12: Predicting the future of (fake) news Mintel Little Conversation

    • Business

TV may still be the main news provider for consumers across the world, but issues of trust and credibility are undermining the institutional role of traditional media outlets. As cynical and critical audiences increasingly question the medis, what does the future of news look like? Are subscription-based models the answer to fake news? Can readers' loyalty save struggling media outlets? And how can news platforms gain younger consumers?

Host: Dana Macke (Associate Director of US Lifestyles & Leisure Reports),
Guest: Rebecca McGrath (Senior Media Analyst, UK),
John Poelking (Leisure & Media Analyst, US),
Scott Stewart (Senior Technology and Media Analyst, Canada)

TV may still be the main news provider for consumers across the world, but issues of trust and credibility are undermining the institutional role of traditional media outlets. As cynical and critical audiences increasingly question the medis, what does the future of news look like? Are subscription-based models the answer to fake news? Can readers' loyalty save struggling media outlets? And how can news platforms gain younger consumers?

Host: Dana Macke (Associate Director of US Lifestyles & Leisure Reports),
Guest: Rebecca McGrath (Senior Media Analyst, UK),
John Poelking (Leisure & Media Analyst, US),
Scott Stewart (Senior Technology and Media Analyst, Canada)

25 min

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