Amazon has revolutionised retail, and it shows no signs of stopping. When Amazon say they put customer experience first they mean it.
They consistently raised the bar for retail online setting new standards and disrupting almost all product categories. As Amazon open there first London physical stores Ed Cooke interviews Miya Knights about ‘the Amazon effect’ and what we might see from them next.
Miya Knights has nearly 20 years' experience as a journalist, editor and research director, she regularly appears on BBC, ITB and Sky News commenting on technology use in retail. Miya is co-author of two books:
- Amazon, how the world most relentless retailer will continue to revolutionise commerce.
- Omnichannel Retail, how to build winning stores in a digital world
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