30 min
Episode 2 I The Dangers Of Using Enablement As Compliance with Phil Putnam and Kate Lewis My Biggest Sales Enablement Mistake
-
- Management
Results come from people - that's a fact! So when Enablement is treated as a collection of things that all sales people must know and training they must all complete then trust is eroded between the Enablement team and their audience.
In this episode, Phil Putnam the original champion of a human-centred approach to business success talks about why organisations often fall into this 'compliance' trap, the impact it can have and what can be done about it.
Results come from people - that's a fact! So when Enablement is treated as a collection of things that all sales people must know and training they must all complete then trust is eroded between the Enablement team and their audience.
In this episode, Phil Putnam the original champion of a human-centred approach to business success talks about why organisations often fall into this 'compliance' trap, the impact it can have and what can be done about it.
30 min