Episode 23 of 99% Perspiration Both our guests on this week's episode studied creative degrees at university, before pursuing creative careers with media companies based in London. Alicia Myers is currently the Insight Executive for BBC Worldwide. Alicia's role involves leading a research team in a creative way; turning figures and facts into stories, to help BBC Worldwide sell their programmes worldwide. But when we chatted a few weeks ago, she was about to enter her final week in the same role at Time Inc. UK, the magazine publisher behind InStyle, NME, Wallpaper, What's On TV, and a handful of other well-loved magazines. Alicia shares with us how she finds creativity, how to develop a thick skin, and why PR and research roles can be ideal if you love storytelling. ---------- More ways to get in touch with 99% Perspiration: Join our growing creative network on Facebook Follow us on Twitter for all the latest updates - @99Podcast We post extra content on our official website - 99Podcast.com ---------- About 99% Perspiration: This weekly podcast brings you interviews & advice advice from today's creative and artistic professionals - FOR tomorrow's. We're here to help you gain the inspiration, the confidence and the know-how to turn your creative calling into a career. If you're interested in radio, presenting, producing, promoting, music, bands, artists, networking, marketing, content, TV, film, PR, social media, writing, acting, directing, production, website, graphic design, advertising, theatre, literature....... Then this is the podcast for you!