Episode 25: The power of narrative - How Siemens uses storytelling to sell in B2B manufacturing

In Episode 25 of The Engine Room we chat with Bozena Immonen, Marketing Communications Manager at Siemens. Bozena shares her 20-year career journey in B2B marketing, from traditional methods to the digital age. We cover: - Bozena's diverse experience working across different industries and products - The evolution of marketing from print to digital and the impact on B2B communication - How Siemens is navigating the rise of AI and personalisation - The successful storytelling campaign behind MACHINUM, Siemens digitalisation portfolio - Top marketing tips for manufacturers, including the power of storytelling and internal alignment - Bozena's favourite resources for staying up-to-date on marketing trends - Exciting new initiatives on the horizon for Siemens, including the upcoming MACHINUM sports challenge