Episode 38: Creating a Visual Identity and Striking Brand for a Cleaning Start-up with Founder of Kinfill, Reda Jouahri another startup story with Karmen Tang

Reda Jouahri is a Creative Director based in Rotterdam. He's also the Founder of Kinfill, a cleaning product company with the values of efficiency and aesthetics at their core.
Launched only in January this year (2020), and with no idea of how much cleanliness would dominate our lives, Kinfill first came to fruition four years ago. Now, the company has evolved, presenting Ista-grammable products that use everlasting Italian glass bottles to allow a visually appealing and green approach to cleaning supplies that would sit beautifully in any home. We talk about how he branded this cleaning product to make it look so aesthetically pleasing, the circular economy, ethical decisions in business and how to avoid greenwashing your product.For transcriptions of episodes, go to anotherstartupstory.comFind another startup storyWebsite: anotherstartupstory.comIG: @anotherstartupstory | @tangkarmenFacebook: facebook.com/anotherstartupstoryFind KinfillWebsite: kinfill.com IG: @kinfill.homecare