Coronavirus has put the relationship between companies, government, society and the public into the spotlight. More and more, businesses are being expected to help society solve the problems arising from the pandemic. And many are rising to the challenge, using their purpose to inspire positive action. In this episode, host Rowena Morris is joined by PwC Partners Emma Cox and Brenda Trenowden, who provide crisis leadership advice to our clients. They discuss why purpose matters now more than ever, and share practical tips to help businesses bring their purpose to life through their responses to COVID-19.