Personalization is big buzzword for growth marketers. Most folks use it for account-based marketing. This episode not here to teach you about "how to do personalization".
This episode is all about how Ian Naylor (What-a-guy) found personalization as an effective CAC reducing strategy and how he built a business on it, and gave it to others.
You can find the resources here: https://aazarshad.com/podcasts/growing-fast-reducing-cac-with-personalization/
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